A to Z Guide: How to Create a White Label Softphone?

Can you imagine your life without your smartphone? Do you have applications on your phone that you use on a daily basis? Or did you ever wonder what is White Label Softphone?  If you answered yes to all of the questions above, then you belong to the generation of the digital age where smartphones are people’s irreplaceable companions and are used in everyday life and business.

In this age, applications come to replace websites. Businesses tend to develop their identity by creating their own application and offering their services through an app to their clients. But creating an in-house application requires a lot of resources, so a new market emerged on the horizon – one that offers rentable platforms, called White Label Softphone, that offers blank platforms with customizable and adjustable features and design.

White Label Softphone

These companies have marked a very fast growth. Of course, it sounds very profitable – creating a platform that is abstract enough for different companies to rent it and put their brand on it. However, in such a dynamic market that grows exponentially, it’s easy to get lost. So we have prepared some tips for you to stay afloat and succeed in market of White Label Softphone:

Make sure you know what audience your client is targeting.

This may seem like a trivial point, but it matters when it comes down to creating a White Label Softphone that will have guaranteed success among the users, you have to understand who needs the application you are creating and what exactly they expect.

Have a set of distinct differentiators.

In other words, know the competitors you will be dealing with. To build a successful softphone, especially a White Label Application that can easily become repetitive, you need to come up with a design and features that will be unique to the product you are creating. And be creative – if you followed the first bullet point, then you should know the audience well enough to be able to propose great ideas on how to stand out.

Cooperate with your client in personalization.

Sometimes it might be hard to work with a client who has no expertise in app building but has certain expectations regarding the design and the special features. Be patient and do the maximum to meet the expectations, but be tolerant when you see that the client is trying to make the product too much of its own. Explain if there are difficulties and be ready to offer more realizable options instead.


Although you are entering a competitive market, you will succeed if you keep in mind these three easy steps. Good luck!